What humbly started as a one man retail kiosk in New York has grown to become one of the greatest success stories in any industry. "The Rebirth of Cigars" is more than a corporate slogan, it is the Drew mantra. It reflects how they approach everything they do within the cigar industry from their production techniques, branding, creative direction and even how they designed their factory.
Drew always chart their own course and do things their way and never look back. There is only one direction at Drew Estate and that is forward. The real art takes place on the factory floor at their Gran Fabrica in Esteli, Nicaragua, where 135,000 handmade cigars are rolled daily following the classic, artesian Cuban handmade techniques of crafting cigars.
Drew are ceaselessly experimenting with methodology and even the perception of what a cigar is supposed to be. It is this willingness to experiment and open minded approach that has enabled Drew to not only produce sought after brands, but to create entirely new segments within the premium cigar market.
“MUWAT” by Subculture Studios & JDN
The MUWAT story began on the very first final consumer blending session at the Joya de Nicaragua factory in late 2010 during a Cigar Safari tour. After conducting blending sessions for the previous 3 years at the Drew Estate factory we were amped up to extend the concept to JDN. I worked with the JDN team utilizing DE tobaccos, including a San Andreas Negro Wrapper, Ecuadorian Connecticut Shade Binder and hearty Brazilian Mata Fina Filler, coupled with Nicaraguan fillers provided by JDN. The blend proved to be rich and earthy, with a bright, sweet undertone. As months of blending passed, I felt this blend was most noble in the 6×60 format and began calling this cigar “MUWAT”. We all had a good laugh at the name, but when I went back to their factory to pick up the round of 50 sticks, the brand was officially born.
Enjoy the “MUWAT”!
– Jonathan Drew
Length - 4 1/2"
Ring Gauge - 50
